"NRW promotes itself"

In an editorial, the Rheinische Post applauds the new NRW location marketing campaign with the goal of alluring investors to the federal state. The money for the campaign is well-invested, the article reads, provided the concept works. According to NRW's Economic Minister Thoben, the focus of the campaign is to emphasize the state's cosmopolitanism, tolerance and love for innovation. This is supported by entrepreneurs such as Prof. Dr. Fritz Vahrenholt (CEO RWE Innogy) and Dr. hc. August Oetker (CEO Oetker Group). In 2009, NRW particularly intends to draw China's attention to its qualities as an industrial location.

"New NRW campaign - Celebrities hug the entire world"

NRW loves the new – that is the motto of the campaign, which Economic Minister Thoben has presented to the public. Special measures will be tailored to corresponding target countries to attract investors to the federal state. The slogan “We love the new...” will be used internationally for at least three years. Famous personalities from North Rhine-Westphalia are involved, including Michael Schumacher and the renowned dancer and choreographer Pina Bausch.

"NRW campaign abroad - The hugs of real people"

The key element of the new NRW campaign is the embrace. From now throughout 2010, NRW will promote itself using various advertising motifs, which are all dedicated to this idea. Authentic public figures embrace something that they love. The six-year-old Felix hugs the gift cone he received on his first day of school, Prof. Dr. Fritz Vahrenholt (CEO RWE Innogy) embraces – as a symbol for new sources of energy – the wind. In the next three years, the location marketing campaign will use this embracing theme to convey to foreigners how much the inhabitants of North Rhine-Westphalia love their state.

"Currywurst as a location factor"

With a location campaign, NRW presents itself as one of Europe's leading innovative regions. In addition to ads in the foreign media, a brochure and an image film, the federal state is also marketing itself with a website that utilizes geolocalization. For example, the homepage www.welovethenew.com greets a user from China in his or her native language. A further focus of the campaign is the joint presentation of global players and family-owned businesses.

"Even Schumacher and Bausch promote NRW"

North Rhine-Westphalia has launched a new location marketing campaign. Renowned people promote the federal state in order to draw international investors. Among others, Michael Schumacher, the dance icon Pina Bausch and the entrepreneur Dr. h. c. August Oetker are involved. The intent is to demonstrate the tolerance and open-mindedness of the people in North Rhine-Westphalia. The campaign focuses on “soft location factors” such as culture, the quality of life and education. In addition to the public funding it receives, the campaign is financed through sponsors such as Bayer, RWE and Dorma.

"Three people from Bielefeld promote NRW"

Scientists, entrepreneurs and celebrities are working together to promote the federal state NRW. Their goal is to attract foreign investors and arouse foreign media interest. The international location campaign for the industrial location was launched with a half-page advertisement in a notable European economic journal. Other advertising means include a short film as well as an internet site with geolocalization.

"We love the new"

Among other things, the newspaper Westdeutsche Allgemeine Zeitung reports about the federal state NRW's location campaign in the front section. With ads in international media sources, entrepreneurs such as Prof. Dr. Fritz Vahrenholt (CEO RWE Innogy), the company owner Dr. h.c. Oetker and the founder of the Düsseldorf China Center, Robert Cao, promote North Rhine-Westphalia. Even Michael Schumacher and the famous dancer and choreographer Pina Bausch support the campaign. Target countries include China, Japan, Turkey and Great Britain. In addition to the placing of ads, further promotional measures are being planned, for example at international trade fairs.  

"International location campaign - NRW presents itself with the motto 'We love the new' "

North Rhine-Westphalia has launched an international location campaign. This campaign will promote the federal state on the internet as well as through ads, a brochure and an image film until the end of 2010. In addition to its annual budget of three million euros, the campaign is financed by sponsors.

"We love the new..."

With the slogan “We love the new...,” the federal state of North Rhine-Westphalia intends to promote itself to international investors until the end of 2010. The slogan is then completed to correspond to the individual ad message. The location marketing campaign focuses on the residents of the federal state. Famous ambassadors from the area, like Dr. h.c. August Oetker, support the campaign.

"NRW advertising campaign"

This DDP report announces the official launch of the new location marketing campaign for North Rhine-Westphalia: from now until the end of 2010 the slogan “We love the new” will be used to solicit investors from foreign countries. Advertisements in international media sources, a multilingual internet page, brochures and an image film have been realized for the launch. In addition to receiving three million euros annually in state funding, the campaign is financed through sponsor aid.

DPA announces the start of North Rhine-Westphalia's new location marketing campaign: the federal state has launched an international platform to attract new investors until, at least, the end of 2010. Via internet presence, an image film, brochures and ads in international media sources, the promotional slogan “We love the new...” conveys North Rhine-Westphalia's repositioning. People from North Rhine-Westphalia, celebrities and non-celebrities alike, are presented as ambassadors. Entrepreneurs such as Dr. h.c. August Oetker appear in the advertisements.