Thanks to Dr. Oetker, every German can be an Italian pizza maker now. 
In 1970, just after the introduction of chest freezers to the German 
market, he brought the frozen pizza to North Rhine-Westphalia. A good 
idea, since with over 250,000 tons consumed per year the frozen discs 
are now Germany's favorite frozen food. Many of them are still made 
at the headquarters of the traditional corporation in Bielefeld. The 
company, run by the family to this day, began its success story with 
the introduction of ready-to-use baking powder in 1891. And showed by 
selling it in small paper packets that product development is not the 
only area of innovation in North Rhine-Westphalia. In any case, the 
company has the perfect test market for its products right on its 
doorstep: 18 million consumers in North Rhine-Westphalia that love 
new products – and frozen pizza.